The Try Guys have just released a seriously intense video addressing the Ned Fulmer cheating scandal where they candidly discuss losing a friend, their brand's reputation and a whole lot of cash because of his actions.
The three of them get emotional during the video: Eugene is absolutely seething throughout, and Zach and Keith hold back tears.
They start the video by saying they were aware of the cheating going on between Ned and another employee since Labour Day (September 5th in America).
Eugene says that from the moment they heard and confirmed the news they took it "very seriously" and "refused to sweep it under the rug" as it is "contrary to the values of the company we've built and those of everyone who works here."
It turns out the internet detective work from fans sped up the process of Ned being fired. Eugene says that the Try Guys were planning to release a statement, "but in light of rapidly accelerating speculation [they] knew [they] couldn't wait any longer."
They also remind everyone that it's not just them that's been affected, but a wife and children too.
"While we consider this a company matter, there's also a family at the middle of this."
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Zach tells the camera that he is in an indescribable amount of pain, as many of his favourite videos and memories are tarnished.
"I don’t know that we’ll ever be able to fully articulate the pain we’re feeling at this moment," he says.
"It’s hard to rewatch old videos that we love and are proud of. We’re losing a friend, we're losing someone we built a company with, we have countless memories with - we just made a TV show together.”
They also apologise to fans before requesting that everyone leaves the affected parties alone, and to "exercise kindness", especially to the women involved.
"We're sorry that this ever happened and we don't know what more to say," says Zach.
"We ask that you respect the privacy of the family members and employees who may be caught up in this," continues Eugene.
"We also want to remind you that the internet has a tendency to be a lot harsher towards women than men, so please exercise kindness."
There has been some outrageously bad and inconsiderate apologies from YouTubers over the years but this is not one. It's sincere, thoughtful, and genuinely sympathetic towards the victims.