Whittaker's is hiking up its chocolate prices AGAIN and IDK whether to laugh or cry
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Whittaker's is hiking up its chocolate prices AGAIN and IDK whether to laugh or cry

Do we need to start panic buying at this point?!

Chocolate lovers we’re really going to have to sit down and think about this one because Whittaker’s have just broken some devastating news for our wallets.

Yet AGAIN, the word is out that the NZ choccy will be costing us more starting next week.

“From Monday 20 May there will be an increase to our prices,” the Kiwi biz wrote to their Whittaker’s Chocolate Lovers Facebook Page. 

Explaining the reason behind the hike, they added: “The costs of our quality ingredients have risen significantly, and we would never compromise on these, our generous 250g sized blocks, or on our commitments to ethical sourcing, including using Rainforest Alliance certified and fully traceable cocoa beans and being 100% Palm Oil-free.”

SOURCE: Whittaker's Chocolate Lovers on Facebook

Honestly, we get it, but it doesn’t soften the blow to our pockets.

While the new prices remain a mystery, they thought it was fair to give us a heads-up, and for that we are grateful af.

This is the third time in just two years that Whittaker’s has raised their prices

I took a quick poll around Edge HQ to find out if another bump will stop us from scoffing our faces full of the choccy.

“Genuinely, I don’t care about the price hike because I’d rather keep buying the goodness of the quality choc,” one said.

While another said: “It’s becoming a luxury item at this point. The last time this happened, I started cutting back.”

“I definitely won’t be buying as often,” a third added.

While it stings, we really can’t give up the sweet treat altogether. It just means we’ll savour it a bit more - AND that’s on self-control, lol.

Whittaker’s openness with us chocoholics is what keeps us coming back for more.