Chocolate lovers you’re going to want to sit down for this one… Whittakers have just announced that they will raise the price of their delicious chocolate.
The chocolatier announced in a Facebook post to their loyal customers that the price increase is the only option for the company to keep producing quality choc.
SOURCE: Whittaker's Chocolate Lovers Facebook
“Hello Chocolate Lovers. We wanted you to be first to know that from Monday we will, unfortunately, be bringing in a price increase,” they began, as we all clutched our wallets.
They then went into detail as to why, adding: “Our costs have steadily continued to rise over the last year and cutting those costs with lesser quality ingredients is never an option for us, as we hope you’ll understand.”
I mean we understand, but it doesn’t make the hike any less crushing.
Although we don't know the exact price increase at this stage, it must be a good increase for the company to release an announcement - I just hope I won't have to dip into my saving to keep my chocolate obsession going!
In the comment section of the post, Chocolate lovers rallied in support of Whittaker's decision and thanked them for being transparent with customers.
"The taste and quality are worth paying a little extra for," said one FB commenter.
Another agreed: "worth every cent (typed while eating 2 pieces of Ghana)"
A third joked: " *Rushes to the supermarket to stock up* "
With all the outrageous price rises that have affected every part of our life, chocolate was the one item we were still able to enjoy. Now you're telling me I have to decide every week whether to put petrol in my car or eat my favourite snack? This is insane!
No, in all seriousness, we understand the decision and respect the honesty in making us all aware before the panic buying begins… Oh, wait no please no more panic buying!!