Love is in the air, and it turns out a heck of a lot of us are searching for the exact same ‘must have’ in a partner heading into 2024.
Bumble has spilled on the non-negotiable trait we Kiwis are looking for when it comes to coupling up, and it might just surprise you.
After surveying over 25,000 singles in NZ, a whopping third of the bunch is getting ready to kick into 2024 with an MVP.
Yep, we’re all about the sports lovers here. Over half (54%) of Bumble users flaunt their sports interests on their profile.
With a year that contained a mega amount of sporting events including the FIFA Women’s World Cup, Men’s Rugby World Cup, and, of course, the mighty bandwagon of the Wah’s, it seems we’ve got a clear picture of our relationship goals ;D.
For 31% of singles, a shared love for sports has become the ultimate relationship must-have. Whether you're a player or just a dedicated spectator, it's time to find your own Taylor and Kelce love story.
But it's not just about screaming at the tele during a nail-biting final - I’m having flashbacks to the World Cup loss. 24% say that heading to sports events together is a game-changer.
Gen-Z and Millennials are leading the pack, making sure that catching a game is on their date list.
According to Lucille McCart, Bumble's APAC Communications Director: “People are assessing what is important to them, feeling more empowered in their sense of self, and seeking out people who value the same things as them - whether that is social causes, lifestyle choices, or even as simple as their favourite sports team.”
“We predict that 2024 will usher in a year of the self, with Kiwis feeling empowered to prioritise what they value, be fearless about what they stand for, and have a renewed sense of clarity about what they want in their romantic lives,” she added.
So, what’s your game plan for 2024? Is sport on your must-have list? If so, you’re perfect match just might be around the corner!
