Fanta has just announced a special-smelling surprise that, honestly, I didn't see coming.
The popular soda brand, which is owned by The Coca-Cola Company, came out with its latest creation "Scent of Fanta" - a limited-edition fragrance that is said to make you smell like Fanta.
The perfume was made available online just one day after its announcement, giving fans the chance to snag a bottle before they're all gone.
This is the first fragrance ever released by Fanta, with the company not giving any word on how many bottles it plans to release.
According to Fanta, the fragrance is the “wearable version” of the orange-coloured fizzy drink. It has “bubbly aspects of bright and juicy orange essence infused with a glimmering splash of tart lime and a sweet sprinkle of soft sugar."
Fanta officials say it features an immersive, multi-sensory experience filled with popping, mind-bending flavour designed to overwhelm and excite the senses.
“Scent of Fanta” hit the market on April 13 (UST), with the company launching a pop-up store from April 13 to April 15 in Los Angeles.
While many of us Kiwis won't be buying a ticket to Los Angeles anytime soon for the sake of this Fanta perfume, I'm sure if we just doused ourselves in some actual Fanta we'll get a similar result, right?
The news of Fanta releasing this perfume has already caused a bit of a stir on social media but… if we think about it, the idea of food-scented fragrances is not new, with several fast-food chains and restaurants already having tried their hand at it.
KFC, for one, released a fragrance here in Aotearoa, which was dubbed “No. 11 Eu De Colonel,” reportedly inspired by the fast food chain's 11 secret herbs and spices.
In 2012, Pizza Hut also released a perfume called “Eau de Pizza Hut,” a fragrance with “top notes of freshly baked, hand-tossed dough".
Burger King has gone down the perfume train twice already, promoting “Flame Grilled Fragrance” in Japan in 2015 and “Flame by BK” in 2008.
And hey, if you're over reading about perfumes, why not move to scented candles? McDonald's made candles that gave off the scent of the Quarter Pounder burger ingredients (which is made up of beef, cheese, pickle, onion and ketchup, by the way).
So who knows, maybe there is reason to this marketing madness and maybe there are people out there with Fanta fever who are desperate for the fizzy drink's perfume spritz.
For me, personally, I think I'll stick to my 'Wonderstruck' by Taylor Swift perfume thank you very much.