If you have ever wanted to have a piece of Ed Sheeran - this might be the closest you can get!
Kiwi chocolate favourites Whittaker's has officially teamed up with one of our other favourites, singer Ed Sheeran, to release a limited edition 'Ed Block' chocolate.
After the Wellington-based company gifted a block of specially packaged 'Ed Block' chocolate to the singer, Ed Sheeran suggested to Whittaker's that they should donate some of the limited blocks for a fundraiser towards Auckland's flood recovery.
The ‘Ed Block’ is Whittaker’s classic Five Roll Refined Creamy Milk chocolate with a special edition label, and a specifically printed Ed selfie that Ed told the company "this pic is better plz".
Whittaker's has listed five separate "Ed-ition" prize packs on Trade Me, each containing a signed special edition Ed Block chocolate bar, a signed Ed Block t-shirt featuring the slogan "The best chocolate is for sharing", and a block of Whittaker's chocolate every week for a year.
“At Whittaker’s, we couldn’t be happier to hear that Ed had become a Chocolate Lover and thought we would celebrate by crafting him the perfect treat.”
“Now with a dedicated selfie from Ed himself, we can’t wait to share the special Ed-ition ‘Ed Block’ prize packs with Chocolate Lovers in support of the Auckland flood recovery,” says Whittaker’s Brand Manager, Tamra Lindsay.
All proceeds will go towards supporting Auckland City Mission. Check out the auctions on Whittaker's Trade Me account here.