Peter Alexander explains why all his stores smell like vanilla

Jono Ben & Sharyn 28/11/2018

All Peter Alexander stores smell like vanilla and Sharyn asked Peter Alexander the logic behind this marketing strategy.

We try to make the stores have smell, fun, music. If you just have a shop with a rack of clothes there, you might as well go shop online.

Sharyn's right in saying you smell it from afar first then you know it's somehwere around the corner!