Coca-Cola Has Banned The Word “Lesbian” On Their Customisable Pride Bottles

scandal 25/06/2021

Coca-Cola have launched a new online tool which allows customers to create personalised bottle labels and themes which are then delivered straight to your door. However, the customisation tool has come under fire for the feature that blocks ‘offensive’ names or phrases from being placed on the bottles… and it’s fair to say the company may have the wrong idea about what’s ‘offensive’ and what’s not.

The new tool has banned words and phrases such as Palestine, Free Palestine and Black Lives Matter, despite naming ‘Israel,’ ‘Nazis,’ and ‘Blue Lives Matter,’ as acceptable bottle stickers. Other banned words include common Muslim names such as Osama and Mohammed as well as the word ‘Lesbian,’– despite there being a pride themed bottle option!

Customers found that when they opted to customise the $6 bottles with the above words, they received the following error message: "Oops! Looks like the name you requested is not an approved one. Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names. We've worked hard to get this list right, but sometimes we mess up."

This certainly looks like a mess-up to us, Coca Cola!

The company have received heated backlash online for blacklisting certain words and allowing others. Trans activist Arthur Webber tweeted the following about the Pride bottle customisation option: “Coca Cola allowing you to put every anti-trans slur on their rainbow bottles but banning you from writing “lesbian” is peak corporate pride tbh”

Following the criticism, Coca-Cola now appears to have permitted the use of ‘lesbian’ on the bottles as well as banning some of the previously mentioned offensive terms.

“We’re continuously refining and improving our Share A Coke personalisation tool to ensure it is used only for its intended purpose – for Coca-Cola fans to celebrate with one another and make connections. We add terms and phrases if we feel they are consistent with that intent,” Said a spokesperson from the company in a statement to Metro.co.uk.

The brand has encouraged users of the website to contact the Coca-Cola customer service team if they come across any errors in the filter system on the website.

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