In the strangest collab of the year so far, IKEA have partnered with Pizza Hut in Hong Kong for something pretty unexpected but amazing all the same - life-sized pizza tables.
You probably haven’t seen them in years in NZ because they seem to have been phased out, but you’ll definitely recognise them - those tiny white ‘tables’ that stop your pizza from touching the lid of the box and sticking to it. Yeah, these ones:
So yeah, IKEA has made your pizza-loving dreams come true because now you can own a life-sized version to eat your pizza off. How good?!
The Säva table looks identical to the little white pizza topper that we all know and love. And to make it an even more on-brand partnership, the table even comes flat-packed inside a pizza box.
The new tables have been wildly successful, with 67% of their projected sales happening almost instantly. Honestly, we shouldn’t be surprised - we’re sure every flat around the country would love to get their hands on one of these.
“We’ve been absolutely thrilled to see the launch the new pizza hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! this is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands,” Oglivy Hong Kong executive creative director John Koay said.
“This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” agreed Pizza Hut Marketing Director Wendy Leung.