We've all been there. First you go in to Kmart only needing one thing but then some how, out of nowhere, you end up leaving with 3 full bags of goodies no matter how hard you try not to...
Now we've finally got some proof from an expert that you can use next time your partner asks where all your self control is.
Tom Meyvis, a professor of marketing at New York University's Stern School of Business, says that stores like Kmart are designed to make you buy more than you originally going to.
While talking with Refinery29, Tom said:
"Stores have an idea about the path [shoppers take], Walmart was once famous for doing things like putting like Band-Aids next to fishing hooks and things like that. Something you don't naturally associate, but once you see them there, it makes sense. So when people come in for something in one category, you can cross-sell, you can sell them something that compliments in the next product category by making sure they're right next to each other."
So there you go, we'd say next time you go to Kmart watch out for the 'cross-sell' but let's be honest, there's no hope for any of us.