We all love a good trip to Kmart, where you intend to buy one thing and walk out with 10.
But I doubt any of us love it as much as one Australian superfan, who has made her passion for the retail chain permanent with a tattoo of the logo on her ankle.
Proudly taking to a 'Kmart Mum's' Facebook group, 35-year-old Crystal, posted about her new body art, as a tribute to her lifelong 'Kmart addiction'. Her post went viral after it was reposted onto a an open page called Kmart Unacks and Roasts, where it's garnered over 1500 comments.
"So I know I'll get bombarded by Negative Nancys, but this happened today and no, I'm not regretting it and I won't regret it," Crystal wrote in the post.
"The story behind getting this tattooâ€¦ my Kmart addiction, which started back when I was little and would go with my nan shopping at Kmart and having lunch at [the cafe] once a week, good times," she continued. "Still to this day I'm addicted [to] going to Kmart every chance I get."
"There's so many Kmart stories over my 35 years, so many memories behind this one tattoo."
Crystal said she was initially scared for a year to get the ink, and was told by others that she "would chicken out."
Now, she proudly declares, "It's done" and "I'm not regretting it one bit."
Comments on the post have been mixed, with some seeing the funny side, others unimpressed. One commenter pointed out that "if she doesn't get discounts from this she's missing out on a huge opportunity".
Another joked: "She will be sued for copyright now."
"Hope she gets sponsorship for that momentous mistake," wrote another.