This is what 'ASOS' actually stands for

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How have we never thought about this before!

ASOS is the go to for pretty much everything. Need a new phoncase? ASOS. Need a new outfit? ASOS. Need to spend money on clothes even though there a definitely other things that you should be saving more? ASOS.

But have you ever stopped and wondering what ASOS actually stands for? No, neither had we. Well, that is, until now. 

In 2003 when ASOS first started selling their stock online, which at the time was just unbranded celebrity fashion knock-offs, they were starting to become known by 'As Seen On Screen'.

Which didn't take long to get shortened down to the 'ASOS' we know and love today.