Barbie Ferreira is the new face of YSL Beauty!
The 'Euphoria' actress is "honoured" to be among the faces of the luxury cosmetics company, which aims to “appeal to the Gen Z consumer and embody the brand’s value of boldness, community and connection”.
“I’ve never shied away from expressing myself through makeup. Makeup is a passion of mine, and I’m so excited and honoured to be working with YSL Beauty and the legacy the brand has built.” Barbie stated, referring to her latest achievement.
Barbie will appear in a number of digital promotions for the company's beauty products as well as the legendary scent from the brand - Black Opium.
Our fave QUEEN is the face of our fave perfume! What more could we ask for?
Her debut appearance for the brand will be to promote their new Lash Clash Mascara, which features the brand's largest mascara brush yet and claims to give your lashes 200% more volume.
“Barbie represents the brand’s vision of the future, pushing boundaries in both culture and beauty with freedom of expression at our core." said David Iop, vice president of global communications and image at YSL. "We recognise her as a unique, inspired creative who inspires her community to embrace their edge and individuality."
HBO's Euphoria that Barbie stars in is known for having a large influence on the current makeup trends - such as strong eyeliner and exaggerative use of glitter - so it comes as no surprise that one of the shows leading ladies is the face of one of the world largest beauty empires.
The highly anticipated second season of Euphoria is now airing.
Go watch now!