People who worship celebrities have reduced cognitive abilities, study finds

scandal 07/01/2022

A new study has found that cognitive performance is slightly reduced in people who worship celebrities… Ouch!

The study tested 1,763 Hungarian adults and made subjects do a digit symbol substitution test and a 30-word vocabulary test which assesses fluid intelligence. They also got data on the participants' education, self esteem, family income and material wealth.

To measure the levels of ‘celebrity worship’ the study asked participants how much they agreed or disagreed with statements such as ‘I am obsessed by details of my favourite celebrity’s life’. 

Researchers discovered that participants who had the strongest admiration for their fave celebs were ‘associated with lower performance’. The authors of the study have said,

“We found a weak tendency for those who showed the strongest admiration for their favourite celebrity to have lower cognitive skills, suggesting that the earlier results were not due just to chance.”

“Our results also support previous findings showing that excessive behaviours such as celebrity worshiping can possibly impair cognitive functioning, presumably due to the increased focus and energy invested in this behaviour that becomes dominant in the individual’s life.”

We may have slightly reduced cognitive abilities but not everyone can recite Kim Kardashian and Pete Davidson’s relationship timeline off by heart! Don’t worry fellow celebrity worshippers, the studies findings doesn’t outright prove the relationship between celebrity worship and low cognitive scores.

“Although our research does not prove that developing a powerful obsession with one’s favourite celebrity causes one to score lower on cognitive tests, it suggests that it might be wise to carefully monitor feelings for one’s favourite celebrity, keeping in mind that most celebrities are human beings who have some flaws just like average persons have”