Whittaker's Launches PB&J Chocolate With Pic's Peanut Butter

trending 17/06/2021

Stop what you're doing, and take a look at this! Whittaker's newest flavour has been annouced today and we are in LOVE.

The innovative new Peanut Butter & Jelly Block not only showcases the best of local ingredients but also creates a fun and unique eating experience, giving Chocolate Lovers the chance to savour the flavours separately and playfully challenging them to make their own PB&J ‘sandwich’.

Whittaker’s Peanut Butter & Jelly features salty, smooth Pic’s peanut butter at one end, and tart, fruity Nelson boysenberry jelly at the other end, all encased in Whittaker’s super smooth 33% cocoa milk chocolate.

"Whittaker’s Chocolate Lovers can enjoy the delicious taste of either the peanut butter or boysenberry jelly filled pieces, or stack them together to make their own peanut butter and jelly ‘sandwich’." said Whittaker’s co-Chief Operating Officer, Holly Whittaker.

“With different flavours at each end of the block, there’s a fun element of discovery for those who like both of the flavours or the combination of them together, or for sharing between people who have different flavour preferences,” says Holly.

“As a New Zealand chocolate maker, we’re thrilled to support local by using delicious peanut butter made by our friends at Pic’s in Nelson. The jelly filling is also connected to the region, using a fresh boysenberry juice concentrate with fruit grown in the warm Nelson sunshine. It means our Peanut Butter & Jelly Block really is a distinctively Kiwi take on this classic flavour,” she continued.

It will be available for a limited time only in supermarkets nationwide from Monday 21 June.