The Warehouse stores will no longer sell fireworks, after research showed over half of their customer base supported the move.
The Warehouse chief product officer Tania Benyon said the sale of fireworks no longer held true to the company’s values.
“Like any of our product ranges, we assess them and we make changes accordingly,” she said in a statement.
“Feedback from our customers shows that while many are supportive of public fireworks displays to mark specials events across the year, Guy Fawkes has become less of an occasion, and there are clear concerns about people letting off fireworks at home.”
Of the customers who were unsupportive of fireworks, 27% were concerned about the safety of animals and 16% said their concerns were for environmental reasons.
Animal rights activists and organisations have applauded the decision, citing it as “great news for animals.”
The sale of fireworks has long been disputed and in August 2020, the parliamentary governance and administration select committee declined to recommend an outright ban on the sale of fireworks for private usage, despite calls for new restrictions from Auckland council, police, the fire service, vets, animal welfare groups and 28,000 petitioners.
We’re stoked to see The Warehouse taking steps to help protect the safety of our furry friends and our environment by stopping the sales of fireworks in their stores.