LEGO releases their first set for LGBTQ+ 'Everyone Is Awesome'

scandal 21/05/2021

Lego is embracing pride month by releasing the ‘Everyone Is Awesome’ set on June 1st. The display has been inspired by the rainbow flag and each figure has its own hairstyle and rainbow colour.

In a statement LEGO said,

“I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love."

Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!

Since the release of the set one of its biggest controversies was that it was labelled 18+. A common stigma for people of the LGBTQ+ community is that queerness is something that is controversially sexual. This is problematic due to the fact that children can identify as queer young and can feel shame with a 18+ label.

Other models such as the Winnie the Pooh and Sesame Street LEGO sets have also been deemed as 18+ but are completely child friendly. It’s believed that LEGO labelled it 18+ as its a display model which isn’t playable for children. 

Matthew Ashton the Vice President of Design and the designer for this set said,

“I’d moved offices, so wanted to make the space feel like home with something that reflected me and the LGBTQIA+ community I’m so proud to be a part of,”

“Growing up as an LGBTQ+ kid – being told what I should play with, how I should walk, how I should talk, what I should wear – the message I always got was that somehow I was ‘wrong’,..Trying to be someone I wasn’t was exhausting. I wish, as a kid, I had looked at the world and thought: ‘This is going to be OK, there’s a place for me’. I wish I’d seen an inclusive statement that said ‘everyone is awesome’.”