The Weeknd spent $7 million of his own money on his epic Super Bowl halftime show

scandal 09/02/2021

Performing at the Super Bowl is something most artists can only dream of and The Weeknd made sure he didn't waste his opportunity.

This week, the Kansas City Chiefs went up against the Tampa Bay Buccaneers for the 2021 Super Bowl title but we aren't ESPN, and like your mate who only goes to a party for the drinks, we were only there for one reason...The Weeknd.

Wanting to make sure his moment was as big as it could be, the singer coughed up $7 million of his own money to put towards his performance.

Well, we say 'to put towards his performance' but we could also say 'to put towards making a meme gold mine' as he quickly took over social media:

All in all, the $7 million was well spent because his performance was absolutely next level and if you missed it, luckily for you, you can watch the full thing below: