Get ready Monsters, Lady Gaga is about to be the latest star with their very own beauty brand.
As if being one of the world's biggest musicians and an Oscar winner wasn't enough, Lady Gaga has announced that she'll be releasing her own beaty brand called 'Haus Laboratories'.
On Twitter, Lady Gaga joked that she says "That's too bad!" to everyone who thinks the last thing the world needs is another beauty brand.
"They say beauty is in the eye of the beholder, but at Haus Laboratories, we say, 'Beauty’s how you see yourself. Your glam, your expression, your artistry.' Gaga explained.
"We want you to love yourself, Our house, your rules. Haus Laboratories. Battle for your life.”
After the announcment, Gaga opened up on social media saying that the inspiration behind the new venture goes all the way back to never feeling 'beautiful' growing up.
"When I was young, I never felt beautiful. And, as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup, I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as mother become true.” she wrote.
"I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come natural from within. But I’m so grateful that makeup inspired bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really I was just Born This Way."