Nike know that women aren't all the same size and now the company have mannequins to prove it.
The activewear retailer unveiled a line-up of curvy mannequins at its new-and-improved London flagship store Wednesday as part of a special floor dedicated just to women.
NikeTown says its third level now features “a full range of athlete figures” with “multiple plus-sized and para-sport mannequins” for the first time in the store’s history.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike said in a press release, according to CNN.
The move was celebrated on Twitter by many who said the mannequins represented a step in the right direction.
“Idk why but this @Nike mannequin makes me feel so empowered,” one user wrote.
“This is the first time in my 30 years on Earth I have seen a different shape of mannequin 👏👏👏👏,” another added.
Nike, which launched in 1964, introduced its first “plus-size” collection in 2017, with sizes ranging from a 1X to 3X.