YouTuber Jaclyn Hill has launched her very own cosmetics brand

scandal 24/05/2019

If you're a fan of Jaclyn's honest makeup reviews and tutorials, you're going to love this.

In a new video titled 'INTRODUCING JACLYN COSMETICS!', the YouTuber started by saying "I cannot believe I'm filming this video right now, like I'm trying so hard not to cry right now". 

Jaclyn first began working on her cosmetics brand in 2014 and while many fans have voiced their opinions about the long wait, she said she wouldn't have had it any other way.

"I wanted to make sure that when I launched, it wasn't just a half-arsed launch. I wanted my heart and sould to be in this and that's why I didn't care how long it took me" she shared.

In the video, Jaclyn revealed her nude lipstick collection. The initial launch will be made up of 20 shades for you to choose from.

"I challenged myself to make the best lipstick I've ever used" she explained.

The collection is cruelty free, made in the USA, and include natural ingredients such as avocado oil, and collagen which makes the lipstick "so rich, and so creamy, and so buttery". 

Watch the full video below: