The latest Spark ad has everyone collapsing in tears

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Ok so every once in a while we're just casually watching TV and suddenly (unexpectedly) this SAD AF AD COMES ON AND WE'RE IN A HEAP ON THE FLOOR? Too dramatic? No.

There's a new ad for Spark and oh my GOSH there have been reports from around the internet of people not being able to deal with their emotions after watching it. That's what we call powerful.