That viral egg has finally cracked and the idea behind it is actually super cool!
A few weeks ago, a picture of an egg beat one of Kylie Jenner's photos to become the most liked picture on Instagram.
Over the weekend, the egg's Instagram account tweeted that all would be revealed after the Super Bowl - and that US streaming network Hulu was involved.
And now we finally have the answer!
It turns out the egg is supporting Mental Health! What an awesome message to send to a captive audience!
Good on ya, egg, we say.