Netflix's documentary Fyre: the Greatest Party that Never Happened follows the story of a luxury music festival that failed spectacularly despite having massive names promoting it on social media.
It's a great, interesting (if not stressful) doco. But what's on everyone's lips is a particular confession made by Andy King, a producer of Fyre Festival.
During the documentary, he recalled a moment when festival organiser Billy McFarland tried to cooperate with him about unpaid fees when the Bahamian customs detained the water supply.
According to King, McFarland told him: "You’re our wonderful gay leader and we need you to go down [to customs]. Will you suck dick to fix this water problem?"
Fortunately he didn't have to go that far to save the festival (that thb couldn't be saved anyway), but King's story has turned into a viral meme on Twitter.
King revealed that he hadn't expected the documentary to get quite so much attention, nor had he expected to turn into such a viral meme.
"I'm blown away with the response of the documentary," he said. "Completely blown away. I'm now a noun, a verb, an adjective. It's mind-boggling."
What's actually more interesting is that King was neither aware of the whole buzz going on social media, nor what "trending" or "meme" meant.
"Someone reached out last weekend and said 'you're trending'. And I'm like I don't even know what trending means, " he revealed.
King's now using all that social media buzz to try and pay those caught up in the debacle, and he shared there's a dedicated GoFundMe campaign set up to raise funds.
King said: "One of our biggest goals, obviously, is paying back all the people in the Bahamas.
"If I could drive positive influences and a lot of positive energy towards social and environmental impact, then I think I can utilise this moment to do a lot of good."