Movember was so last year - literally. Here's a new campaign for the ladies out of the UK. 'Januhairy' encourages ladies to ditch the razor to grow out their body hair all in support of a body-positive education programme.
The ladies taking part did their last shave on New Year's Eve, with the intention to let it all grow out over the entire month of January.
Loads of women from around the world have jumped on the bandwagon to share the progress of their hairy growth on Instagram.
However the movement has faced a bit of backlash online:
But don't let that discourage you. Feel like giving it a go yourself?
It's 2019. You do you Girl.