Peter Alexander explains why his stores always smell so nice

scandal 29/11/2018

As much as we love Peter Alexander's PJs, it's that beautiful smell in everyone on of their stores that we love most.

The man himself caught up with Jono, Ben & Sharyn this week and said the reason behind it is he wants his stores to be a 'sensory experience' or else you might as well just shop online.

Watch the full vid above.