THE ICONIC are celebrating their 7th birthday with a birthday sale!

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One of our fave online shopping stores, THE ICONIC is having a birthday! As they turn 7 years old, they've released a bunch of stats about our online shopping habits.

They're also having a birthday sale, offering 30% of almost everything on their site. The sale runs today (9th Oct) until 10pm 10th October!

Some of the stats that have started blown our minds are things like the fact that Kiwis and Aussies spend twice as much time online shopping now vs 2011, and in 2018 alone they've already spent 440,000+ days on THE ICONIC, equivalent of 1,100 years!

Also, interestingly, the all time best seller on THE ICONIC are Converse’s Chuck Taylor All Star Ox! Followed by Adidas' Originals Superstar.