Although doughnuts will stay on the menu, Dunkin Donuts is shortening its name to "Dunkin" to reflect its increasing emphasis on coffee and other drinks as well as sandwiches.
Earlier this year, the company tested the new name at a store in the Boston suburb of Quincy. The change will officially take place in January, when the Dunkin' name will start appearing solo on napkins, boxes and signs at its U.S. stores. The name change will eventually be adopted by international stores.
Dunkin' says the name change is one of several things it's doing to stay relevant to younger customers, including adding dedicated mobile ordering lanes.
"By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin'," the company's chief marketing officer, Tony Weisman, said in a statement.