It all began with one voice: Zachary Gordon's.
Britney is currently on her first world tour in a long time which is exciting a lot of people. Zachary saw Britney at the Borgota Casino and screamed "WHO IS IT?!" before "Gimme More" and...basically now it's a meme.
Omfg we watched this like 100000 times.
Now, at every tour stop, before Britney goes into "Gimme More" the crowd asks "WHO IS IT?!?!"
Like, the whole crowd.
Someone even called her the queen of answering questions 😂
Even her boyfriend is into it!
This is definitely one of our favourite things ever!!!