Guy gets friend-zoned on live TV and it's almost too awkward to watch

Literally us right now:

Getting put in the friend zone it bad enough on it's own but to get friend-zoned on live tv? that's just next level.

That was the sad case for Steve and his girlfr- sorry, 'bestfriend' Jessie who starred in a prom special for the american game show called Let's Make A Deal. 

Steve thought they'd been together for six months. Jessie thought they were "just friends". This all came out on National TV, and we're still trying to recover from how awkward this was to watch.