Kmart is getting rid of their "plus-size" label.
The news comes from America but we are assuming NZ will be following suit with the change.
The store's "plus-size" section will now be called "fabulously sized," Women's Wear Daily reports.
Kelly Cook, the chief marketing officer for Kmart, told the publication that they had communicated with their members on social media. The members then told them that Kmart needed to have a "better assortment" and call the collection "something different."
Cook continued, saying that the decision to make the name change was greatly influenced by the "solid trend" currently on the market involving "diversity promotion and body positivity."
We're all about the body positivity!