The word is out…. Maxima madness is finally making its way to Auckland!
The beauty-centric retailer announced its third New Zealand store will open its doors on Thursday 3rd August.
In Wellington and Christchurch we saw overnight vigils to be first through the doors, queues of 300-plus right through from 7am till close and a wave of pink-hued mass hysteria abound, so who knows what Auckland will bring?!?
With over 50 brands on offer, the store will unlock the best in global beauty to Auckland beauty junkies far and wide, including exclusive brands Urban Decay, GlamGlow and Too Faced as well as the K-beauty (Korean) staples like Mizon and Chosungah22.
Grand opening day will see celebrations aplenty with juicy offerings that will no doubt bring out beauty junkies en masse, eager to get first dibs on the MECCA-mazing Envelope Wall with its much-lauded stash of Urban Decay, Too Faced, bareMinerals and NARS prizing.