This is actually so appalling...
A new animated version of the Disney film Snow White And The Seven Dwarfs was screened at the Cannes Film Festival earlier this week... and everything we've seen so far is beyond terrible.
Firstly we should start off by saying the new film is called Red Shoes & The 7 Dwarfs... and the storyline supposedly challenges social prejudices that are related to standards of physical beauty.
People are outraged after seeing the first campaign trailer and marketing campaign, which literally read:
'What if Snow White was no longer beautiful and the 7 Dwarfs not so short?'
As you can see above, the ad showcases two differently shaped women. One is tall, thin and full of makeup... the other is shorter, fuller and less done up.
The issue with the ad is that it's blatently labelling the tall, thin woman "beautiful" and the normal-sized woman "no longer beautiful."
Even the main voicing actress for the film has spoken out with her disgust towards the marketing campaign:
The movie trailer has also generated quite a bit of heat... and has since been removed from YouTube.
The producer of the film has since released the following statement to Elite Daily:
As the producer of the theatrical animated film ‘Red Shoes and the 7 Dwarfs’, now in production, Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated.
Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film,
none of whom had any involvement with creating or approving the now discontinued advertising campaign.