Channing Tatum has launched his own vodka line

He's as excited as you would be if you had your own liquor!

"On the inside of the label, once you drink it down, or if you get your eye really close to the bottle, it says, 'Cross my heart and hope for mischief," Tatum told Bon Appetit. "That's what I want when I pour myself a drink. I want to just cause a little havoc, get into some trouble."

Photo credit: Grand Teton Distillery

Channing and his mate were sitting around drinking one day and wondered why 'all' vodkas came from foreign (usually cold) places...

They just wanted to see what American vodka was like and Tatum fell in love with Grand Teton's vodka.

Photo credit: Grand Teton Distillery

Born and Bred is a 40% vodka made from glacial water and Idaho potatoes. Channing reckons it’s an informal drink suitable for casual gatherings and impromptu situations.

Just how we like it...