Will.I.Am hates food social media pics Wed-04-Jun-14 17:11 Share this By Steph Monks If you’re one of those people who take photos of your meals and then share them on social media, you would NOT get along with Will.I.Am. He says there is nothing worse than when people are using Instagram during social situations instead of actually enjoying the moment. He has even invented a term for it; crumbing. He says that if you’re not taking part in a social situation because you’re too busy on your phone, you’re like the crumb at the side of the cake. He says, “You want to be a part of the cake, you don’t want to be a crumb”. You May Also Like will.i.am chats to Jay-Jay, Mike & Dom will.i.am feat. Justin Bieber - #thatPOWER Odd couple alert! Who is Will.I.Am dating? Become a fan of The Edge on Facebook and on Twitter .