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Thursday 17 November 4:58 p.m.
By Megan Slovak
Mike "The Situation" Sorrentino has filed a lawsuit against Abercrombie & Fitch.
In August, Sorrentino and the cast of Jersey Shore were offered money by the fashion retailer not to wear the company's clothes.
The brand was worried that association with the controversial television series could cause a drop in sales.
The programme follows Sorrentino and his co-stars - including Snooki and JWoww - as they party and drink alcohol.
Sorrentino is now suing the company. He claims it has profited off of its "false affiliation" with him.
The star and his company MPS Entertainment filed the complaint in a Florida federal court yesterday.
"Starting in August 2011, Defendant embarked on a grand, worldwide advertising campaign using Sorrentino's name, image and likeness to create brand awareness for its products by falsely claiming that Defendant had offered money to Sorrentino if he would stop wearing Defendant's goods," the lawsuit claims.