Sylvester Stallone launching a men's lifestyle brand

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Monday 28 March 7:01 a.m.

By Jay-Jay Feeney

Sylvester Stallone is launching a men's lifestyle brand next year. His characters Rocky & Rambo are inspiration.
Sly says; "Rocky at the end of the day is a love story, while Rambo showcases the other side of masculinity, he's a loner." So the line will offer looks for "the rebel and the gentleman."

He’ll launch jeans, shirts, outerwear, underwear and watches. Then eyewear, grooming products, fragrance, activewear and athletic shoes. The target customer will be a man between the ages of 25 and 40.