Tuesday 26 April 11:04 a.m.

With today’s proliferation of mass media, pop culture icons have a tendency to seem overly ubiquitous. They stare at us from the covers of glossy magazines, talk at us from both the small and silver screen, interact with us through our laptops and hypnotize us with their inescapable hit singles. But too often these days, while our biggest stars may be omnipresent in our lives, we feel no genuine connection to them or their artistry.

Yet, hip-hop icon Snoop Dogg is different. While, he’s everywhere, all of the time—from The View to 106^th & Park, Sportscenter to One Life To Live, and from commercials with Adidas to Pepsi Max—Snoop’s continuing appeal to his legions of fans stems from a true bond that they have built with him through his music. And like Bigg Snoop, the music’s been everywhere. Whether it’s a stadium stage or the screen on your mobile phone, Snoop has most likely rocked it.

Now, as anticipation steadily climbs for his quickly approaching 11^th studio album, Doggumentary, Tha Doggfather is continuing to enhance his connection with his fans through his music. Not only is Snoop utilizing his unrivaled digital presence to offer his fans inside access to the creative process behind the Doggmumentary, but the album itself acts a memoir of sorts—both chronicling his journey in the game thus far and plotting where his path will lead him in the future.

While mainstream audiences will undoubtedly rapturously receive the aforementioned, Snoop spends ample time on Doggumentary rewarding his loyal core fanbase. The album succeeds in conjuring definitive Snoop, whether he is shamelessly spitting game, confronting adversaries, or reflecting on his incredible career trajectory.

To promote Doggumentary, Snoop has wisely conceptualized the album’s title. By aligning his social media prowess with his creative output, Snoop is "doggumenting" the album’s progress online. He has already launched the much discussed #PuffPuffPassTuesdays campaign, where he releases exclusive visual and audio content to his 2.5 million Twitter followers every week. Next, unprecedented access to Snoop's inner circle is granted via his frequent Ustream sessions. These afford millions of fans across the globe the opportunity to log-in and interact with Snoop live, as he streams new music. Snoop is also responsible for the prolific WestFestTV channel on YouTube, which regularly uploads candid footage of Snoop in action and a slew of viral music videos.