Abercrombie & Fitch pays to NOT be on Jersey Shore

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Thursday 18 August 6:31 a.m.

By Jay-Jay Feeney

American clothing chain Abercrombie & Fitch is so embarrassed that Mike 'The Situation' Sorrentino from Jersey Shore is wearing their clothes on the show that they have sent a letter to producers begging them to make him stop!

They are even offering to PAY Mike and the makers of jersey Shore for their clothes to NOT be seen in the show.

In a statement, they said: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image.

"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."